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Congratulations to Wayne Parrish and Canada Basketball for adding a very high profile partner to their organization with the announcement of a deal with Bell Canada.  Parrish continues to build positive relationships with key stakeholders, elevating the profile and value of Canada Basketball.  Another tremendous milestone for basketball in Canada thanks to Wayne Parrish and team.  See below for today's Media Release.



Bell and Canada Basketball announce three-year partnership to tip off 2010 FIBA World Championships

Canada Basketball's first Corporate National Partner to fund national teams as well as youth development programs

August 27, 2010, Istanbul, Turkey and Toronto – Bell and Canada Basketball today announced – on the eve of the FIBA World Championship – a three-year partnership in which Bell will proudly support the Canadian team and Canada Basketball’s national programming efforts.

As part of the announcement, Canada Basketball unveiled a new official team jersey featuring logos from Canada Basketball and Bell.

"Bell is very pleased to play a role in the development of basketball across Canada. We're proud to be present on the national team's jersey's at the FIBA championships in Turkey this month and look forward to unveiling other elements of our partnership in coming months,” said Loring Phinney, Vice President of Corporate Marketing at Bell.

“We have been working hard as an organization to reach the point where we could attract a corporate national partner of the calibre and commitment of Bell,” said Wayne Parrish, Executive Director and CEO of Canada Basketball. “This is a tremendous opportunity and one on which we and Bell will be building significantly in the months and years ahead.”

The partnership is part of Bell’s continued commitment to fostering amateur sport and Canadian success at the international level. The addition of Canada Basketball to Bell's roster of National Sport Organizations (NSOs) continues Bell's support of amateur and Olympic athletes.

Starting tomorrow, the Canadian team joins 23 other countries at the 2010 FIBA World Championship in Turkey, taking place across four cities: Ankara, Kayseri, Izmir and Istanbul.